Chico's til I Die
It has to be said. I’m a Chico’s shopper. By this, I mean animal prints, floral prints, large competing prints, tunic tops, statement necklaces, cropped pants, belle sleeves. I love it all — the persona, the cheapness of the fabric, everything. I also love that we are stabbing each other for Popeye’s chicken sandwiches.
Growing up in Florida, I would see a white Cadillac with tobacco leather interior driven by a woman of a certain age — a little too tan, a little too much blush. I thought to myself ‘THAT’S where I see myself in 40 years!’ I still feel that way. I think I’m resonating mostly with the confidence of this persona. These women DGAF. Questionable red lipstick… yes please! Remember Clark’s mother in law from Christmas Vacation? My hero.
The older I get, the more I ask questions about why people are the way they are. Why do we dress the way we do, or like what we like? I’ve liked older men ever since I saw Captain Von Trapp from the Sound of Music when I was 10. That’s how that happens. Remember when Prince William got married, the global ‘class up’ with women’s fashion. All those conservative Kate Middleton wedding dresses. Maybe the royal family obsession will create a generation of classy dressing women. Our Audrey Hepburn.
I’m taking a Brand Strategy class right now, learning about product-line extensions and growing your brand into new markets. It makes me want to do a deep dive into this type of woman. I know there are more people like me (age, income, education, location) who are under served in this market. Lululemon and Chico’s shoppers. Also, I’m ready to be your 30’s brand ambassador when you are, Chico’s.
What is your token fashion? Who is your icon?
Which Golden Girl do you most identify with?
